Pop-up events or temporary events are becoming ever more popular and with new brands constantly creating a deeper sea of competition, it’s important to stand out from the crowd.
Smart businesses are quickly realising that to make the right impact on their target audience and leave an ever-lasting impression, they need to take on a completely unique approach: shipping containers as flexible spaces for exhibitions and events.
Shipping containers are robust and flexible multi-functional structures which can offer an array of benefits – from being eco-friendly and being built to last, cost-effective and easily customisable.
Using shipping containers for pop-up events are ideal as the flexible design options can let you customise them to suit a temporary event’s unique needs. Specific advantages include:
Shipping containers come in different kinds of structures and designs, making them highly adaptable and if you purchase them, you have the freedom to customise them as you want and reuse them numerous times.
Whether you require unique colours, specific modifications or certain kinds of materials, shipping containers can be tailored to work seamlessly with your aesthetic vision and event goals.
Brands often shell out thousands of pounds to come up with specific designs and materials to accompany their temporary events. From the flyers and samples to be handed out on the day of the event to the actual structure used for promotional purposes, costs can rack up fast.
However, a shipping container that’s repurposed for a pop-up event can bring those costs down significantly. Depending on your budget, you may be able to find used containers or those for event rentals. Plus, the fact that they are built to last means that you can use them over and over again without worrying about physical wear and tear.
Perhaps, one of the greatest benefits of using shipping containers for temporary events is their inherent durability and safety. Containers are originally engineered to stand up to incredibly harsh environmental conditions, including long-haul handling and weather elements. Robust materials like weather-resistant steel, among others, ensure that they remain safe and durable throughout their travels, no matter what the environment or weather conditions.
Their robust materials also meet the latest safety standards, giving brands the peace of mind that both attendees and event materials will be completely safe.
Whether your temporary event is a one-off attraction or part of a global sensation, your shipping container will be with you at every stage of the journey. They’re designed to be easily transported via road, rail or sea, so you will have absolutely no trouble moving them from city to city, or country to country, for that matter if you have the appropriate transport equipment.
Plus, since shipping containers are used for storage primarily, you can even carry your pop-up event items safely to the next destination.
From retail pop-ups to food & beverage stalls to VIP seating areas and brand experience stations, the shipping containers at Willbox can be customised to meet the needs of any type of event: 0800 0235060.